The brief was to create an animation promoting the arrival of Saft's new staff intranet. It needed to celebrate the launch of the intranet and present the different features available to the user.

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To keep the animation exciting and informative we went for a style with dynamic camera movements, using it to bring forward and isolate certain elements of the site, to show them off and get a closer look of the features.

 

One of the main challenges was that the portal was still being created and going through the final stages of sign-off as we were creating the animation, meaning last minute changes needed to be applied. Keeping the assets easily interchangeable made this easier to overcome and avoid any time consuming headaches.

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It was also crucial to maintain a careful balance between keeping up the pace and energy while making sure the content was easily digestible. Careful millisecond fine tuning helped to keep that balance.